Thursday, March 10, 2016

Catchy LOGO's

One of the categories on “Jeopardy” the other night was “Catchy Logos” and they showed some very clever ones. I couldn't help but be reminded of how my husband Dick's logo came to be.

The year was 1958 and we were living in New York City. Dick had been a photographer for Life magazine but had left the year before to start his own free lance business. We'd fashioned one of the rooms in our apartment into a dark room and he was building up his customer base but we realized we needed a logo for his business cards and other written material. This was easier said than done. 

Then one night a friend of ours, who happened to be the Art Director for Swissair, was having dinner with us and we mentioned our dilemma. He immediately wrote down the pertinent facts ….Name: Richard Dean, Occupation: Photographer … and in a short time he had it done. Dick's name in lower case and the way he put it together resembled a camera. Perfect. It was simple, clear cut and we loved it.

We even had little glue-backed stamps made up for us in rolls, such as you see at the Post Office. They included, along with the logo, the words “Richard Dean Concept” and we would adhere one to each finished photo before presenting it to a client. I was almost as proud of our logo as I was of the wonderful photos that Dick took.



Blogger Marie Smith said...

Great story. It would be great if in our later years each of us could have a logo that signifies our life. It seems to me that we earn it.

Loved this story, Ginnie.

6:56 PM  
Blogger Beatrice P. Boyd said...

What a great logo, Ginnie - simple and clean design concept too.

7:04 PM  
Blogger Anvilcloud said...

Yes, there was no Photoshop or desktop publishing back then.

5:13 AM  
Anonymous Anonymous said...

Neat how clever some people are and great for a camera guy too.

7:11 AM  
Blogger NCmountainwoman said...

Oh, it is perfect. Picture perfect.

2:24 PM  
Blogger Arkansas Patti said...

How great to have had such a friend who could simplify yet cleverly make a statement. Reading his name reminded me of a Richard Dean I once knew. I remember your comment on that post:)

4:10 PM  
Blogger joared said...

Nice logo -- simple but attractive and to the point -- the best kind.

3:26 AM  

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