Catchy LOGO's

  

One of the categories on “Jeopardy” the other night was “Catchy Logos” and they showed some very clever ones. I couldn't help but be reminded of how my husband Dick's logo came to be.

The year was 1958 and we were living in New York City. Dick had been a photographer for Life magazine but had left the year before to start his own free lance business. We'd fashioned one of the rooms in our apartment into a dark room and he was building up his customer base but we realized we needed a logo for his business cards and other written material. This was easier said than done. 

Then one night a friend of ours, who happened to be the Art Director for Swissair, was having dinner with us and we mentioned our dilemma. He immediately wrote down the pertinent facts ….Name: Richard Dean, Occupation: Photographer … and in a short time he had it done. Dick's name in lower case and the way he put it together resembled a camera. Perfect. It was simple, clear cut and we loved it.

We even had little glue-backed stamps made up for us in rolls, such as you see at the Post Office. They included, along with the logo, the words “Richard Dean Concept” and we would adhere one to each finished photo before presenting it to a client. I was almost as proud of our logo as I was of the wonderful photos that Dick took.