“GOOD to the LAST DROP”

The “Good to the Last Drop” slogan to advertise Maxwell House Coffee started in 1917 and continues even to this day, although they recently unveiled a new campaign touting “Good Just Got Great”… but why would this be of sufficient interest that I’d write a blog entry about it? Well here’s why:

I never hear those words, “Good to the Last Drop” without thinking of my father. It was in the 40’s and our whole family would gather 'round the big wooden radio in the living room to listen to our favorite shows like “Maxwell House Coffee Time”, better known as the “Burns and Allen Show”. We never missed an episode which always began with Gracie Allen saying "Another cup of Maxwell House coffee, George?" and George Burns replying, "Sure. Pour me a cup, Gracie."

Maxwell House was also the sponsor of the radio version of “Father Knows Best“. Each episode began with the youngest daughter Kitten asking, "Mother, is Maxwell House really the best coffee in the whole world?" to which her mother would reply, "Well, your father says so, and Father Knows Best!"

And I always thought that MY father knew what was best too, so, to this day every time I hear the words “good to the last drop” I recall his chuckle and the way he’d say “WHAT’S WRONG WITH THE LAST DROP???”