No “Twinkies” for Lizette … 1965
In 1965 I was living in Dutchess County, New York, approx. 85 miles north of NY City. My husband and I ran a “Mom and Pop” real estate agency out of our house … the type that couldn’t exist in today’s high tech and competitive world.
One of our customers was a very attractive lady named Lizette. She and her husband were determined to leave city life behind them and they bought a secluded farmhouse with many acres set far back off a dirt road. This by no means meant they were monastic and their “hideaway” soon became known at the IN spot for social events.
My husband and I were frequent visitors, as were our children. Lizette was an excellent cook and took pride in the quality and freshness of her food … greens and veggies picked daily from her garden, eggs from her chickens and beef & pork from neighboring farms. So it was a bit of a shock when we entered the kitchen one day to find a small bag of “Twinkies” thumb-tacked to the bulletin board.
My immediate thought was that it might be displayed there as a sort of prize for one of the children; but, when I questioned Lizette she declared, in no uncertain terms, that she would never feed a “Twinkie” to her family.
“I did this to prove a point,” she said. “Look at how soft and appealing these little goodies are, but what about all the preservatives that have been added to make them that way. I bet I could leave this package up here for a year or more and they’d still be the same” … and that’s exactly what she did.
The last time I was in that kitchen was 4 years later in 1969 and the same “Twinkie” was still on display … still soft and appealing ! Here are the 37 ingredients that make it that way …
Enriched Bleached Wheat Flour [Flour, Reduced Iron, B Vitamins (Niacin, Thiamine Mononitrate (B1), Riboflavin (B2), Folic Acid)], Corn Syrup, Sugar, High Fructose Corn Syrup, Water, Partially Hydrogenated Vegetable and/or Animal Shortening (Soybean, Cottonseed and/or Canola Oil, Beef Fat), Whole Eggs, Dextrose. Contains 2% or Less of: Modified Corn Starch, Glucose, Leavenings (Sodium Acid Pyrophosphate, Baking Soda, Monocalcium Phosphate), Sweet Dairy Whey, Soy Protein Isolate, Calcium and Sodium Caseinate, Salt, Mono and Diglycerides, Polysorbate 60, Soy Lecithin, Soy Flour, Cornstarch, Cellulose Gum, Sodium Stearoyl Lactylate, Natural and Artificial Flavors, Sorbic Acid (to Retain Freshness), Yellow 5, Red 40.
…and here is a copy of a vintage ad assuring us of “Twinkies” freshness ...
… kind of tugs at your heart strings, doesn’t it???