Does this make sense to you?
I live in a very small town in North Carolina. We have a Main Street, a post office, a hardware store, a drugstore, a Piggly Wiggly and, of course, the ever present Dollar General. As a matter of fact there are at least 10 Dollar General stores in our County.
Now I have to admit that our County is rather large but that’s a lot of Dollar Generals. Then we also have a Dollar Tree, which is my favorite. They actually stick to the “one dollar per item” (which is not true of most of these other discount places, including Dollar General) and their quality isn’t bad for the price.
Now, picture this. About three months ago I noticed a new building being constructed in our small town. I couldn’t imagine what it might be because it would seem that our needs are met and the larger stores such as Walmart, Belk’s, Lowe’s, etc. are just a short drive away…all of them in our County.
For the longest time there was no hint as to what this new business would bring to our community. The location was very central, next door to the grocery chain and almost directly across from the Dollar General.
Imagine my surprise when they finally installed the store’s name above the entrance. It is none other than a brand new FAMILY DOLLAR !!
Does that make any sense at all? I know that these things are thoroughly researched before a location is chosen but I can’t, for the life of me, see how these two businesses will survive. On the few times that I’ve been in the Dollar General I’ve never had to buck a crowd. Were do they think the customers are coming from?
It is also interesting to realize that all of this is occurring during the recession which we are all experiencing. Oh, well, someone thinks it will work…and we’ll see