1954 ,,, MY FIRST JOB AFTER COLLEGE
Well, here I am…ready to take on the world! I was 21 and had just received my degree from Boston University. My real love was journalism but I’d been lucky to get this job in a Boston Ad Agency and it was a start.
Here I am at the drawing table with the Art Manager. He was teaching me how to set type by hand for an ad that our agency was working on. Can you believe that all of that was done by hand then?
A computer was unheard of in those days. What we used were thick books with examples of type faces. We would peruse those and choose the type that we wanted to use for the ad. Then we would manually set a page to our specifications. It was a tedious job but actually it felt wonderful to know that you were the one who put it all together. I’m not sure if I’d have that same sense of accomplishment if I’d just punched it all into a computer.
My oldest son ran into something similar. He’d done most of his architectural drawings by hand while in college and it was meticulous work but he enjoyed it immensely. Now architectural drawings and designs are done almost exclusively by computer. He’s told me that he misses doing it “the old way”.
This is true of all fields and comes under the heading of “progress” so I guess we have to bow to the inevitable. I have to admit that these are more efficient and quicker methods; but, I often wonder if we haven’t lost something in the trade