1950's MAGIC POTION.........JERGENS' LOTION
In 1950 the Jergens Co. chose neighbors of my grandparents in Brattleboro, Vt. to be the poster family for one of their magazine advertising series. Unfortunately I don’t have the actual ad (the one I show here is similar) but I do have the script. It was entitled "Four Youngsters to Feed, Daily Housework & Chores on her Vermont Farm", and depicted the faithful and ever dutiful-wife Bertha, husband Herman and four children.
It’s pretty incredible to think that life was actually like this in the ‘50’s … read on and I think you will agree !
Ad #1. (Bertha gazing dreamily into camera). "My secret for pleasing Herman is always to be cheerful and prettied-up when the day is done. I take a shower, put on an attractive dress, fresh makeup and, of course, Jergens lotion in case we might hold hands across the table."
Ad #3. (Bertha washing dishes) "Those hungry wolves of mine make every meal a production, but I don't mind the dishes. Jergens lotion gives my hands a 'never put them in water' look. I keep a bottle in the kitchen".
Ad #4. (Whole family seated for dinner. Bertha & Herman holding hands across the table and gazing into each other's eyes.) Herman beams at Bertha and gives her Jergens-soft hand an extra squeeze that seems to say, "We're just about the happiest couple in the world, aren't we?"
WHEW … The 1950's....a wondrous time...when a bottle of Jergens' lotion, and lots of hard work and blind devotion on the wife's part, could solve all their problems ! And guess what? I bought into it...lock, stock & LOTION.