Friday, December 07, 2007

1959.…NEW LOGO and NEW PUPPY collide



1959 was a year of beginnings. My husband and I lived in New York City and we’d fashioned one of the rooms in our apartment into a dark room for his burgeoning free lance photography business. Everything seemed to be falling in place but we had yet to come up with a logo that satisfied us.

A friend of ours was the Art Director for Swissair and he designed the logo that’s pictured above. It was clean and simple and, at first glance, seemed to be a stylized camera. Actually it was my husband’s initials (RD) in lower case (rd), and we loved it.

We used it on all of our correspondence and even had little glue-backed stamps made up for us in rolls, such as you see at the Post Office. They included the words “Richard Dean Concept” and we would moisten the back of the stamp and adhere it to the finished photo before presenting it to a client.

Another new acquisition at that time was a miniature dachshund we named Tiger. She was a typical puppy and commenced to chew her way happily through most of our slippers and anything else she could get.

We were paper-training her and I couldn’t believe it one day when I found four cylindrical shaped turds wrapped in the words, “Richard Dean Concept”. The glue backing must have been too tempting to resist. You can imagine the ribbing that Dick got over that !

To bring this full circle…we bred Tiger a year later and one of her pups went to Zurich, Switzerland. Our friend, the Art Director at Swissair, took the puppy home to his children.

7 Comments:

Blogger Anvilcloud said...

That's a very clever logo.

8:34 PM  
Blogger kenju said...

Tiger was all ears! I like the logo, and I would have never figured it out if you hadn't said what it was.

8:35 PM  
Blogger Bud said...

Thats a great logo!! Ellen and I had a
miniature dachshund--Gretchen, for sixteen years.

2:17 AM  
Anonymous Anonymous said...

Just to let you know that your tip worked. :-) Thanks Ginnie from ... Big John ... http://oldgit.wordpress.com/

4:08 AM  
Blogger Pam said...

Majorly cool logo!

Love the story, too, giggle.

7:31 AM  
Anonymous Anonymous said...

What a cute story! lol And the pup was adorable!
But I have to admit....I had to stare at that logo for quite awhile before the "rd" FINALLY jumped out at me. A slow bloomer here....lol Very creative designing on his part.
Terri
http://www.islandwriter.net

9:19 AM  
Blogger KGMom said...

What a great story--hmmm designer dog do?
I love the mini doxie photo. Such a cutie.
I am very partial to doxies.

5:28 PM  

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