The “Good to the Last Drop” slogan to advertise Maxwell House Coffee started in 1917 and continues even to this day, although they recently unveiled a new campaign touting “Good Just Got Great”… but why would this be of sufficient interest that I’d write a blog entry about it? Well here’s why:
I never hear those words, “Good to the Last Drop” without thinking of my father. It was in the 40’s and our whole family would gather 'round the big wooden radio in the living room to listen to our favorite shows like “Maxwell House Coffee Time”, better known as the “Burns and Allen Show”. We never missed an episode which always began with Gracie Allen saying "Another cup of Maxwell House coffee, George?" and George Burns replying, "Sure. Pour me a cup, Gracie."
Maxwell House was also the sponsor of the radio version of “Father Knows Best“. Each episode began with the youngest daughter Kitten asking, "Mother, is Maxwell House really the best coffee in the whole world?" to which her mother would reply, "Well, your father says so, and Father Knows Best!"
And I always thought that MY father knew what was best too, so, to this day every time I hear the words “good to the last drop” I recall his chuckle and the way he’d say “WHAT’S WRONG WITH THE LAST DROP???”
I had to read your father's quip twice--then I got it.
ReplyDeleteNow that is funny and I never thought about that poor lonely "last drop".
ReplyDeleteWrite Maxwell house and suggest they change it to "Good through the last drop."
Fun read here, Ginnie.
ReplyDeleteWasn't listening to the radio marvelous?? Oh, the memories.
Thanks.
That gave me a giggle too Ginnie! I've never thought of it as your father did, I love it though!
ReplyDeleteLove Di ♥
I never thought about that either. What is wrong with the last drop? Patti has a good idea.
ReplyDeleteWorrying about that last drop, we switched to Newman's Own brand.
Dianne
I remember those commercials and the Burns and Allen show. We never missed them. I still drink Maxwell House often.
ReplyDeleteI learn so much form you. I never knew that Father Knows Best was a radio program.
ReplyDeleteMy Grandpa said the very same thing. He always drank Maxwell House piping hot.
ReplyDeleteVery interesting. The Radio does bring back the past vividly. We fry and grind our coffee beans at home.
ReplyDeleteGinnie, it was fun reading this post especially since I just watched several episodes of the televised Father Knows Best show which recently became available for online viewing Netflix.
ReplyDeleteI remember the commercial of Good to the Last Drop. Brings back memories.
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